Principles of Marketing
QST MK 200
Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The course examines key areas of marketing including product development, advertising, promotions, pricing, and channels. It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion
FALL 2024 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | McGinnis | HAR 326 | MW 9:25 am-10:40 am | Questrom students may not take this course for credit |
SPRG 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | McGinnis | HAR 324 | TR 8:00 am-9:15 am | QST students cannot take for credit |
Note: this course was also offered during Summer Term
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
