An overview of the theories, practices, and techniques in the dynamic field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, mobile, et al.
Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.