Healthcare Public Relations
MET HC 656
Provides an overview of the professional principles and practices in public relations for corporate, governmental, agency and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized and applied to health communication. Explores opportunities and requirements for work in the field. Students will learn to apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations and employee communication.
Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.
FALL 2023 Schedule
|O2||Quigley||ROOM||ARR TBD-TBD||On-line course|
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.