The course introduces basic business concepts in biomedical, biotech, and health information technology entrepreneurship. It provides hands-on experience in creating, proposing, and justifying a business model for a healthcare or a biotech startup. Foundational study and research of entrepreneurship, business models, international healthcare systems, and innovation compose the first three modules of the course. For the final two modules, students work in teams to propose founder roles, business ideas, and analysis leading to a business plan. After providing market needs and competitive analysis of proposals, they visualize and assess overall business models, including strengths, weaknesses, opportunities, and threats analysis. Finally, they present their business models, including the empathy map and the canvas blocks, defending their business proposal.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.