Over the past fifteen years, the TV commercial has evolved into multiple media channels. Today, video campaigns take on many forms, including interactive, mobile, podcasts, cinema, branded content, user-generated, and on-demand. In this course, you will learn basic techniques of conceptualizing, writing, art directing, presenting, and producing radio and video in many formats. You will see examples in many styles such as Branding, Emotional, Interactive, Retail, Direct, Demonstration and Humor. This real-world learning will be accomplished through lectures, discussions, screenings, and class projects. You will work in teams in and outside of class and learn how to present and sell your ideas as well. You don't have to be proven art directors or writers to do well as long as you make the effort to learn. You will detail (through scripts and story boards) what the actors are doing, how the product looks, the continuity, and the story line. With hard work, you will have experience of creating a big idea, plus scripts and storyboards that bring it to life.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.