Undergraduate Prerequisites: MET CM 708 - Over the past fifteen years the TV commercial has evolved into multiple media channels. Today video campaigns take on many forms, including interactive, mobile, podcasts, cinema, branded content, user-generated and on-demand. In this course student learn basic techniques of conceptualizing, writing, art directing, presenting and producing radio and video in many formants. You?ll see examples in many styles such as Branding, Emotional, Interactive, Retail, Direct, Demonstration, Humor and more. This real world learning will be accomplished through lectures, discussions, screenings and class projects. You?ll work in teams in and outside of class and learn how to present?and sell?you ideas as well. You don?t have to be proven art directors or writers to do well as long as you make the effort to learn. You?ll detail (through scripts and story boards) what the actors are doing, how the product looks, the continuity, and the story line. With hard work, you?ll have experience of creating a big idea, plus and scripts and storyboards that bring it to life. (Formerly MET CM 718 Creating Broadcast Advertising)

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