Principles and Practices of Advertising

MET CM 708

Overview of the nature, function, practice, and social, economic, and behavioral aspects of advertising. Student teams develop advertising plans, create campaigns, and explore problems of account management, creativity, production, and ethics.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A2 Sullivan HAR 224 M 6:00 pm-8:45 pm

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.