This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Lee |
CAS 203 |
R 6:00 pm-8:45 pm |
|
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A2 |
Trainor |
PSY B55 |
W 2:30 pm-5:15 pm |
|
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| O2 |
Lee |
|
ARR 12:00 am-12:00 am |
Students are assigned to class sections of about 20 with a member of the teaching team.
Student visa holders must contact their advisor for approval before registering for any online class. |
SPRG 2027 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
|
|
M 2:30 pm-5:15 pm |
|
SPRG 2027 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A2 |
Trainor |
|
T 6:00 pm-8:45 pm |
|
SPRG 2027 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| O2 |
Trainor |
|
ARR 12:00 am-12:00 am |
Students are assigned to class sections of about 20 with a member of the teaching team.
F1 student visa holders should contact the MET Administrative Science Department: adminsc@bu.edu before registering for any online class |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
