This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Luther |
HAR 211 |
M 6:00 pm-8:45 pm |
|
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A3 |
Lopez |
CAS 426 |
W 2:30 pm-5:15 pm |
|
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| O2 |
Trainor |
|
ARR 12:00 am-12:00 am |
Students are assigned into class sections of about 15 with a member of the teaching team.
F1 student visa holders should contact the MET Administrative Science Department: adminsc@bu.edu prior to registering for any online class |
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Lopez |
STH 113 |
M 2:30 pm-5:15 pm |
|
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A2 |
Trainor |
KCB 104 |
T 6:00 pm-8:45 pm |
|
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| O2 |
Trainor |
|
ARR 12:00 am-12:00 am |
Students are assigned into class sections of about 15 wi th a member of the teaching team. F1 student visa holder s should contact the MET Administrative Science Departme nt: adminsc@bu.edu prior to registering for any online c lass |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
