This course will empower entrepreneurs to confidently determine their market segments and create compelling communication with each target segment. Students will learn how to differentiate their product or service in the marketplace and communicate their competitive advantage. Entrepreneurs will identify their brand tenants and establish their tone of voice for all marketing communications. By the end of this course, participants will possess the knowledge and skills necessary to effectively market their products or services, engage with customers, and drive sales growth, laying a strong foundation for entrepreneurial success.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.