This course focuses on identifying and assessing platform business practices and understanding their target consumers' attitudes and behaviors through theoretical models, case studies, and quantitative data analysis. Students will understand the effects of network and platform technology on business success and learn how to analyze platform consumer data through Python basics, text analysis, sentiment analysis, and network analysis methods.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.