Strategic Marketing in AI-Driven E-Commerce

MET AD 523

Examine the history of e-commerce, along with key concepts related to how businesses can successfully utilize Internet and Web technologies. You will be introduced to the concepts and challenges of electronic commerce. Topics include a comparison of e-commerce procedures, payment mechanisms, applications across various industry sectors, security concerns, and the challenges of starting and maintaining an online business. Additionally, e-commerce practices will be compared with traditional business models. The development of a WordPress-themed website is a minor feature of the course.

FALL 2026 Schedule

Section Instructor Location Schedule Notes
A1 Tomic CAS 116 M 6:00 pm-8:45 pm Formerly MET AD 648

FALL 2026 Schedule

Section Instructor Location Schedule Notes
A2 Tomic FLR 131 T 12:30 pm-3:15 pm Formerly MET AD 648

FALL 2026 Schedule

Section Instructor Location Schedule Notes
O1 Tomic ARR 12:00 am-12:00 am Formerly MET AD 648

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.