Bachelor’s-to-Master’s in Branded Content Production

The combined Bachelor’s-to-Master’s in Branded Content Production is an integrated Communication program for communication and film industry students to learn how to master the creation of brand-driven content, from short digital videos to a variety of multimedia assets. This program cross-trains students with undergraduate backgrounds in film & television production, advertising, public relations, mass communication, media science, and marketing to achieve a base level of knowledge in film production and strategic communication. Students will learn to solve branding and communication challenges through strategic content development so they can become content creators with companies, nonprofits, or commercial agencies and better promote their own professional works.

Bachelor’s-to-Master’s Programs are linked bachelor’s and master’s degree programs in which the two degrees are conferred sequentially. This Bachelor’s-to-Master’s Program allows students to apply a maximum of 8 units from their undergraduate degree toward the associated master’s degree. The units applied toward the master’s degree must be at the 500 level or above.

Students must apply to Bachelor’s-to-Master’s Programs before the conferral of the bachelor’s degree. Typically, students apply to the BS-to-MS in Branded Content Production in their second or third year of undergraduate study. Students in this BS-to-MS must complete at least 24 units while enrolled as a graduate student. Students should consult with the Financial Assistance office to learn how entrance into the Bachelor’s-to-Master’s Program might impact their financial aid.

Learning Outcomes

Students in the combined program will achieve the undergraduate learning outcomes for their specific degree program as well as the learning outcomes for the MS in Branded Content Production:

• Learn how to build alignment among business objectives, outcomes, and brand-driven content.
• Understand how to work across functions to create cohesive content within budget and on time.
• Learn to strategize and create a variety of content based on the most effective implementation of communication outcomes, from still imagery to video.
• Gain specific skills tailored to each student’s individual needs, such as holistic branding, programming, video production and editing, public relations, advertising, short-form social media content, and podcasting.
• Gain skills to market their unique professional capabilities and grow their career within this growing field.

Requirements

Students must complete all requirements for the BS in Film & Television, the BS in Advertising, the BS in Media Science, or the BS in Public Relations.

Students must also complete all requirements for the MS in Branded Content Production.

Up to 8 units of electives from the undergraduate degree may be applied toward the master’s degree. Only electives at the 500 level or above can be applied toward the master’s degree.

Admission

Students must submit a master’s application to the COM Graduate Affairs office before the completion of their junior year.

Additional Information

This is a full-time in-person experience, with all students starting in September to ensure a cohesive cohort that includes students from the varied backgrounds welcome in this program.