News & Events | Questrom School of Business

Remembering Professor Melvyn Menezes

Together we celebrate a legacy that will live on in the countless lives he touched, both here at Questrom and across the world.

Questrom Professor Connie Noonan Hadley Named To The Thinkers50 Radar Class Of 2024

The annual Thinkers50 Radar List selects 30 of the world’s scholars whose work is poised to have the most significant impact on the future of management and organizations. Questrom’s Connie Noonan […]

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Meet Rinat Aruh’98, Ensuring Purpose And Profit Coexist

Questrom is all about developing leaders who create value for the world. Rinat Aruh, BSBA (Questrom’98), is one of those leaders. Rinat has made her mark as an executive for […]

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Speaker at conference on stage in front of projector screen

07 March 2024

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From Disney Magic to Entrepreneurial Dreams: A BU Alum’s Journey
by Nina Mazar
Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus Chris Trout, Founder & Principal of Donlon Consulting, followed by a post-lecture interview with her and her colleague, Evan Apfelbaum. As the fall semester kicked off at Boston University, Questrom School of Business buzzed with […]
Who Doesn’t Love a Pop Culture Crossover? Taylor Swift and Travis Kelce Ride the Sport-Curious Trend
by Kim Donlan
As the intersection of pop culture and sports grows stronger, a new type of fan is emerging – the “sport-curious” consumer. These younger, socially-driven viewers are changing the way we experience sports, blending traditional fandom with modern, casual engagement. In this blog, Kim Donlan explores how this trend is shaping sports marketing and fan interaction, […]
How the ‘Underconsumption Core’ Trend is Redefining Spending and Social Media
by Greg Stoller
Greg Stoller, Master Lecturer of Strategy and Innovation at Boston University’s Questrom School of Business, offers insights into the “Underconsumption Core” trend, which has gone viral on TikTok as a way for Gen Z to cut back on discretionary spending and combat the rising cost of living. As rent in the U.S. surged by 135% […]