Questrom News & Events

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

Happening at Questrom.

Insights@Questrom

Our digital hub for relevant, thought-provoking ideas on emerging business topics.

  • by Daniella Kupor
    We are proud to announce that Daniella Kupor, Associate Professor of Marketing has received the Paul E. Green / Vithala R. Rao Award for her co-authored paper, Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy. This prestigious award recognizes the best article published in the Journal of Marketing Research in the […]
  • by Nina Mazar
    By: Nina Mazar Let’s cut the B.S. The question, “Would you like a latte with that luxury handbag?” sounds like a gimmick. It’s not [1]. In an age where Amazon has eaten retail, it’s a desperate, brilliant (?) survival strategy. Traditional retail is in a death spiral [2]. You’re paying 222% more for acquiring new […]
  • by Jay Zagorsky
    By Prof. Jay Zagorsky  What do Questrom students (and alumni) worry about?  As someone who has taught in Questrom for over a quarter of a century the answer is clear to me — jobs!  For years students have sat in my office, talked to me via zoom and sent email messages. Their number one concern is […]
Student in green shirt smiling at camera
Student smiling