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Marketing Management

QST MK 323

Undergraduate Prerequisites, Questrom students only: QST AC221; MO221; QM221; QM222 or BA222; SM131; SM132; SM275 - Component of QST SM323, The Cross Functional Core. Introduces students to the field of marketing management: analysis, planning and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks: marketing research, consumer behavior, segmentation and targeting, sales forecasting, brand management, distribution channels, pricing, promotion and advertising strategies, and marketing ethics. A semester-long business plan project where students collect primary and secondary research explores the interactions and the cross functional integrations between marketing, operations, and finance, while leveraging business analytics. cr. 4

FALL 2025 Schedule

Section Instructor Location Schedule Notes
A1 Hibbard HAR 304 MWF 9:30 am-10:45 am To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
A2 Utter HAR 310 MWF 9:30 am-10:45 am To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
A3 Veidenheimer HAR 306 MWF 9:30 am-10:45 am To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
A4 Grant HAR 312 MWF 9:30 am-10:45 am To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
B1 Hibbard HAR 304 MWF 12:45 pm-2:00 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
B2 Utter HAR 310 MWF 12:45 pm-2:00 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
B3 Veidenheimer HAR 306 MWF 12:45 pm-2:00 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
B4 Grant HAR 312 MWF 12:45 pm-2:00 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
C2 Utter HAR 310 MWF 4:00 pm-5:15 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

FALL 2025 Schedule

Section Instructor Location Schedule Notes
C3 Donlan HAR 306 MWF 4:00 pm-5:15 pm To register for the Cross-Functional Core in Fall 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Please note that instructor assignments are subject to change.

Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Waitlist Request Form to request assistance. If you expect to be admitted to Questrom as of the Fall 2025 semester, please submit the Waitlist Request Form to request to be registered for Core.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. The last day to request to add or switch core sections is August 2, 2025.

Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu.

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
A1 MWF 9:30 am-10:45 am To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
A2 MWF 9:30 am-10:45 am

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
B1 MWF 12:45 pm-2:00 pm To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
B2 MWF 12:45 pm-2:00 pm

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
B3 MWF 12:45 pm-2:00 pm

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
C1 MWF 4:00 pm-5:15 pm To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon. Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.

To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu

SPRG 2026 Schedule

Section Instructor Location Schedule Notes
C2 MWF 4:00 pm-5:15 pm

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.