Google Analytics (GA) is a free service provided by Google that allows for everything from a quick overview to an in-depth analysis of your site’s visitor data. Basic BU Analytics is included with all sites that are hosted in BU WordPress. Additionally, departments can use a Department-Specific Tracking Code to collect traffic data into your own GA account in addition to the BU analytics account.

Basic BU analytics uses Google’s Universal Analytics code and will be converted to version 4 of Google Analytics before June 2023. Department-specific tracking codes can use either the UA syntax or the GA4 syntax. It is recommended you use one or the other, and not both.

Need To Know:

  • There are two ways to use Google Analytics at Boston University. Depending upon your needs, you may use Basic BU Analytics, Department-Specific Analytics, or BOTH methods.
  • Basic BU analytics is included on all WordPress-based sites on,,, and and includes Viewer role access to the BU GA account. It does not include admin access to the BU account.
  • Sites with more advanced needs can create their own Google Analytics account and add their own department-specific GA tracker to their site (in addition to the BU tracking code). It is the responsibility of the department to create and maintain the GA account. IS&T does not provision or support department-specific GA accounts.
  • IS&T does not provide support or training on how to use Google Analytics. If you are using Basic BU analytics, you will have to learn how to create a custom report in order to filter your websites traffic from all of traffic. See “more help” links listed in the bottom section of this page.

More Information: