Meta tags present information about a page to web browsers and other digital agents. Most meta tags contain a "name" attribute and a "content" attribute. Some types of meta tags are defined by HTML standards, while others are defined by third-party services such as Google, Facebook, and Twitter.

Add a custom meta tag to any page by using the options in the "SEO, Custom Meta Tags" settings box. This box is located lower on the page when editing in the WordPress dashboard. If you don't see this settings box, click "Screen Options" in the top right corner of the WP dashboard to ensure you have the settings panel enabled.

To create a Custom Meta Tag:

  1. Find the SEO, Custom Meta Tags settings box and click Add Meta Tag
  2. Select Name (or Property) from the menu
  3. Enter the appropriate value for the Name (or Property)
  4. Enter the appropriate value for the Content
  5. Update/Publish the page

A few common uses for Custom Meta Tags are detailed in the sections below.