For Official Use Only. Boston University faculty and staff who want Google KeyMatches to direct visitors to the official site for a research center, academic department, or administrative unit can request one.

About Google KeyMatches

IS&T maintains a Google Search Appliance that indexes all pages at BU. With a Google KeyMatch you can purchase a word or phrase that, when searched for at search.bu.edu or any other BU website, produces your page as an advertisement above the top result. When selecting a Google KeyMatch it is important to think of words that would be naturally searched for using Google. However, be sure the terms do not already return your site as the top result. A one-time $150 fee allows you to purchase up to 5 words or phrases. These KeyMatches only influence BU’s search; they do not carry over to the global Google search.