PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
The Power of Brand Collaborations
By Irene Phung Looking for new ways to boost your Instagram engagement? One of the most popular ways to grow your platforms and promote your brand online is through collaborating with other brands. And you’re in luck because the holidays are quickly approaching and it is the perfect time to run... More
The Hidden Superpower of the Non-Expert
by Haleigh J. Kent-Bryant I will never know more about economics than an economist. No matter how much I learn about medicine, a patient should not accept my knowledge in place of a doctor’s expertise. An engineer will always know more about their creations than I will. As communications professionals, we... More
The Convergence of Marketing and PR: What it means for the industry and 4 tips to enter the field
By Lea Knobloch Since the birth of the internet in the 1980s, there is no denying the monumental advancements of communication technologies. Restraints like time and distance no longer apply, and the world feels smaller and more interconnected than ever before. These advancements have changed the way we interact with one... More
Using the LinkedIn Algorithm to Your Advantage: A Guide to Maximizing Your Brand’s Exposure
By Jack Carignan LinkedIn is one of many important tools in a social media marketing tool belt. But, when it comes to professional connections, fundraising efforts, career advice, and more, no other site does it better than LinkedIn. The web service offers many ways to connect you to colleagues and businesses... More
5 Tips for a Successful Semester
by Taylor Love The beginning of a semester is always exciting. It brings new classes, connections, and opportunities (with PRLab being one of them). If you want to know how to succeed, take a look at these five tips on how to get started on the right foot this semester. Get to... More
Can Owned Media Replace the Job’s of PR Professionals
By Danielle Padilla Let’s just say it — people don’t know what PR professionals do. PR practitioners often hear misconceptions like “It’s just social media, right?” or “You just make sure journalists write stories about your client.” The answer is yes, and no. There are so many more layers to a PR person’s... More
The Role of Crisis Communication in the COVID-19 pandemic
By Anushka Singh Over the past year, the coronavirus outbreak has created uncertainty, stress, emotional disruption, and more in the world. Businesses and organizations are struggling to provide their stakeholders with the appropriate set of resources to overcome the current crisis. During a crisis, effective communication is essential. Business leaders need... More
Investor Relations 101: A Brief View of IR
By Lisa Huang The notion of communicating to investors is common among firms, but the Investor Relations (IR) profession emerged fairly recently. As a company goes public, Investor Relations practitioners serve as an essential bridge between the company and its investors. While doing an excellent job in IR can take time, More
Combatting Zoom Fatigue During the COVID-19 Pandemic
By Isabelle Fama It's hard to believe that the U.S. has just reached its one-year Zoom-iversary. That is to say, it's been over a year since the COVID-19 pandemic sent the world into isolation and sent school and work functions online. While staying connected through the digital sphere has been helpful, More
Trends of Digital Marketing & Public Relations
By Somi Kwon As we enter a new era of advanced technology, much of media has made its way from paper to digital. For those in the public relations field, it is vital to know what the current trends are and what are the new ways to engage with the public. Before we... More