Building Your Brand through Digital Media

Boston University College of Fine Arts School of Music presents "Building Your Brand through Digital Media" as part of the School of Music's Career Development Workshop Series, featuring renowned guest speakers who share their insights, challenges, and innovative approaches toward successful careers in the arts.

In today’s music landscape, a compelling brand is essential for standing out and making a lasting impression. From visual aesthetics and storytelling to the message behind the music, a cohesive brand identity allows musicians to connect with audiences on a deeper level. Often, it is the musicians’ persona and presentation that capture attention first – serving as the gateway for listeners to explore and engage with the music itself. In this workshop, Dr. Jennifer Bill (CFA’07) will cover your Mission Statement, Branding, and Logo.