Pardee Fellow Authors Articles for Encyclopedia of Sustainability

Pardee Graduate Fellow, Rachel Denae Thrasher, authored two articles with the recently reprinted Encyclopedia of Sustainability Volume II (The Business of Sustainability). Thrasher authored the articles on Fair Trade and Free Trade in the volume.

The Business of Sustainability is a core resource for business and economics students, policy makers, members of the development community, entrepreneurs, and corporate executives. Corporate leaders, entrepreneurs, and business professionals are recognizing the business opportunities in providing solutions to the world’s environmental and social challenges. Awareness of sustainability pressures is encouraging innovation and creating competitive advantage, while sustainability itself is being re-framed with an explicit pro-business agenda based on the power of innovation rather than the old notion of trade-off (if business wins, society must lose). Contributing authors—who include John Elkington, Hunter Lovins, and many other leaders in business, management, and environmental studies—highlight the value-creation opportunities in their respective areas, providing a body of shared knowledge to be updated in the years ahead. The Business of Sustainability provides rich analysis of how sustainability is being factored into industries across the globe, with enlightening case studies of businesses that are serving as agents of change.

Read more about Volume II of the Sustainability Project here.