MicroMasters®Program in Digital Product Management

**The Digital Product Management and Digital Leadership MicroMasters® Programs, available on edX.org between 2017 and 2021, are no longer offered at this time. The Digital Transformation Leadership MicroMasters® program is a re-imagined version of the two programs and combines the 5 core courses from both of those programs.**

BU Digital Learning & InnovationProduct Manager is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Digital Product Management MicroMasters® program, participants gained hands-on experience in:

  • Creating product roadmaps
  • Taking products from initial concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products
  • Social media and market testing methods
  • Applying perspective from best practices in platform-based strategies.

The MicroMasters® program certificates and MicroMasters® courses open other avenues of opportunity at Questrom School of Business. You can pursue our full-time Master of Science in Digital Technology (MSDT) graduate degree program. Your MicroMasters® program certificate waives 25% of the degree requirement making this an exciting seven-month program. Or you may want to consider combining a MicroMasters® course with our Questrom Executive Leadership Center programs. It’s up to you! Find out more about opportunities through Questrom Digital.

Courses

    • Product Management with Lean, Agile and System Design Thinking
    • Strategic Social Media Marketing
    • Platform Strategy for Business
    • Driving Digital Innovation through Experimentation
    • Business Analytics for Data-Driven Decision Making

Learning Objectives

    • Understand the principles and processes for developing product roadmaps.
    • Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents.
    • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object-oriented development, data and analytics-based tools sets.
    • Techniques for planning, oversight and launch of products and software, including tracking and system-level optimization of social media metrics.
    • Life cycle management of products and services including versioning and pricing.
    • Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers).
    • Understand the variations in the product management practices across different organizations and emergent digital markets.
    • Alternative ways to drive digital business innovation in your company.

What’s a MicroMasters® program?

A MicroMasters® program is a series of higher-level courses derived from Universities master’s programs and endorsed by companies for relevant job advancement and deeper learning in a specific subject area. Students verifying, completing, and passing all courses in a MicroMasters® program receive an edX MicroMasters® program credential, which can count towards Master’s degree credit if the learner applies to the university offering the credential and is accepted.

MicroMasters® program offerings allow learners to demonstrate capacity and mastery of material for a given career area, and enable edX partners to showcase the educational offerings of their institutions as well as viewing the capabilities and drive of potential student applicants to on-campus programs.

Partner

BU Digital Learning & Innovation

edX

Partner

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together over 35 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage.

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