Research
Practical. Relevant. Human-centric.
The Digital Business Institute (DBI) is dedicated to tackling real-world challenges at the intersection of technology, business growth, and human experience. From enhancing the lives of consumers and patients to improving outcomes for citizens, our work goes beyond simply adopting new technologies—it’s about leveraging digital innovation to create tangible, meaningful impact.
Our key areas of research include (but are not limited to):
Gen AI
Digital Health
Digital Platforms
Digital Customer Engagement
The Platform Governance Research Lab
Can data science be leveraged to curb fake news without censorship? This team hopes the answer is yes! This exciting new initiative is being led by Professors Marshall Van Alstyne , Nina Mažar, and post doc Swapneel Mehta, along with faculty from CDS and CS. The team advances the governance of digital platforms by developing theories for limiting misleading information and field experiments combining insights from platform governance, behavioral science, digital economics, and artificial intelligence. For more information visit the Platform Governance Research Lab.
Meet our Faculty Fellows
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Marshall Van Alstyne
Questrom Professor in Management, Professor, Information Systems
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Trish Babb
Lecturer, Marketing, Corporate Engagement Manager
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Gordon Burtch
Allen and Kelli Questrom Professor in Information Systems
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Bin Gu
Everett W. Lord Distinguished Faculty Scholar, Professor, Information Systems, Department Chair, Information Systems
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Andrei Hagiu
Associate Professor, Information Systems
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Garrett Johnson
Associate Professor, Marketing,
Questrom School of Business -
Steven Kou
Questrom Professor in Management
Professor, Finance -
Dokyun (DK) Lee
Kelli Questrom Associate Professor in Management
Associate Professor, Information Systems -
Ben Lubin
Clinical Associate Professor, Information Systems
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Nina Mažar
PROFESSOR, MARKETING
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Carey Morewedge
Everett W. Lord Distinguished Faculty Scholar
Professor, Marketing
Department Chair, Marketing -
Avi Seidmann
Everett W Lord Distinguished Faculty Scholar Professor, Information Systems
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Gerry Tsoukalas
Associate Professor, Information Systems
Are you a researcher, digital business professional, Questrom affiliate, or BU community member ready to explore the ever-changing world of digital business?
The DBI is a hub for researchers, execs, and members of the Boston community to come together and share knowledge that pertains to the dynamic digital business sphere.
For researchers eager to make waves by impacting contemporary issues in digital business, or for those seeking the latest digital business research, email the Digital Business Institute at digbus@bu.edu to learn more.
Are you an organization eager to help make more cutting-edge research possible?
The DBI is committed to finding, funding, and delivering the best research in digital business. Help us redefine research by sponsoring a research project. Email the Digital Business Institute at digbus@bu.edu for more information.