Engagement & Membership


Connections with digital business experts. Executive learning opportunities. Cutting-edge research that matters, top-student talent, and topical seminars and workshops. It’s all at your fingertips.

As a sponsoring member, you can further customize your relationship with the Digital Business Institute to suit your unique business needs. Sponsoring member benefits include:

  • Exposure to current, innovative thinking in Digital Business
  • Engagement of Questrom faculty on business problems
  • Access to student talent through internships, competitions, class projects and hiring
  • Forums, Conferences, Seminars (topical content, networking, access to faculty)
  • Multiple executive learning sessions (digital and onsite delivery)
  • Frequent content sharing; Newsletters, Blog Posts
  • 2-way content engagement with an innovative, forward-thinking community, involving networking with peers and
  • Questrom researchers
  • Advance drafts of papers and articles and curated views of relevant research
  • Input into activities of the Institute

If you are interested in becoming a sponsoring member with the Digital Business Institute, please contact Peter Howard at pjhoward@bu.edu.

Membership Corporate Engagement Projects

Pizzeria Uno is partnering with the Digital Business Institute to develop a digital marketing strategy to revitalize their brand. A team of graduate students, supervised by Faculty Director Trish Babb, will work closely with Uno’s marketing team to create and execute a digital marketing campaign to drive customer engagement. Stay tuned for more on this exciting project!

A few members of the student team with Pizzeria Uno CEO, Erik Frederick. Pictured from left to right: Shrutkirti Wagh, Erik Frederick, Yudha Situmorang, Caron Cheung.

BCSH partnered with the Digital Business Institute to create a business plan for a comprehensive, interactive, online resource about hate. A team of four graduate students, supervised by the Institute Executive Director, developed a funding plan and conducted outreach to potential funders. The team presented their plan to potential funders in 2023.

The Quest Chief Marketing Officer, a Questrom alum, sponsored a team of 4 students in 2021-22 to support Quest initiatives in Customer Experience, Digital Marketing and Analytics.

  • Customer Experience: Students worked with the customer experience, consumer & hospital teams to create and update white papers, use cases, and Epic documentations for agile & waterfall projects.
  • Marketing Automation: Students worked with Digital Marketing teams to create and update emails, landing pages, and forms.
  • Analytics: Worked with Market research and Analytics teams on Customer & Forecasting Analytics and automation projects.

  • Business Ecosystems and Platform Business Corporate Model Education Program

    The Digital Business Institute provided all content development and customization for 2-day program delivered by DBI Faculty Fellow Marshall Van Alstyne in 2020. Subsequent workshops and coaching sessions were held throughout 2021.

    From the Siemens program lead: “I just wanted to give you a big, big thank you for the great collaboration and the great training delivery by Marshall this week. The feedback from our pilot participants was overwhelmingly positive. This is quite outstanding given the German tendency to be critical and that the virtual delivery was an additional challenge. I also really appreciate the collaboration with the whole BU team, Peter’s, Andrei’s and Marshall’s commitment and the spirit of delivering a great training suited to Siemens needs. For me personally, it was one of the most rewarding collaborations and I’m looking forward to the roll-out of the training.”

    Dr. Jörg Mütze, Principal / Senior Project Manager at Siemens Advanta Consulting, and Professor Marshall Van Alstyne, Peter Howard from the Digital Business Institute BU at Questrom School of Business,

    Press Release: Aternity Named First Corporate Partner For Boston University’s Questrom Digital Business Institute
    Aternity, the enterprise-class Digital Experience Management Company™, was the first corporate partner of the Digital Business Institute at Boston University Questrom School of Business. Questrom’s partnership (2020-2021) provided Aternity with valuable executive learning opportunities, access to cutting-edge research, and topical seminars and workshops. The institute also provided access to top-student talent, from Boston University’s prestigious MBA program. Research Assistants worked alongside Aternity’s leadership team across departments assisting with various strategic company initiatives.

    UCB Pharma, Brussels, Belgium
    UCB, as part of their strategic growth agenda, was interested in identifying opportunities for new business models (specifically platform business models) in the healthcare industry.   The Digital Business Institute was contracted to conduct research to identify such opportunities for UCB. The Project was conducted from March through June 2022 by a team of graduate and PhD students will be led by Andrei Hagiu, Dean’s Research Scholar, Associate Professor at Boston University Questrom School of Business and Peter Howard, Professor of the Practice and Executive Director of the Questrom Digital Business Institute.

    The Digital Business Institute hosts an annual education program with HHL Leipzig Graduate School of Management. The goal of the Program is to equip participants with the tools and strategies needed in a changing business landscape.

    The Program covers critical topics, including digital transformation and innovation with four academic sessions and two site visits over four days.