Dokyun (DK) Lee

Kelli Questrom Associate Professor in Management
Associate Professor, Information Systems

Phd, The Wharton School, 2015
MA, Yale University, 2010
BA, Columbia University, 2009

Dokyun (DK) Lee studies the {application, development, impact} of AI in e-commerce and the digital economy with focus on text.

Specific agenda includes (1) developing and applying interpretable machine learning & natural language processing algorithms for economics of unstructured data, and (2) applying generative models on text for algorithmic theory building. He also runs the BITLab (Business Insights through Text Lab) to study application domains such as content engineering and advertising, social media marketing, brand sentiment, technological innovation, and persuasion.

His work has been published at journals and conferences including Management Science, Information Systems Research, Journal of Marketing Research, AAAI, AIES, and WWW. He is a recipient of ISS Gordon B Davis Young Scholar, 2021 Marketing Science Institute Young Scholar, CDO Magazine Academic Data Leader, ISR Best Paper Award, MSBA Teaching Award, Management Science Distinguished Service Award, and Best Conference Paper Awards. His work is supported by organizations such as Adobe, Bosch Institute, Google Cloud, Marketing Science Institute, McKinsey & Co, Nvidia, and Net Institute.

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