Marcus Goncalves
Lecturer; Online Course Facilitator
- Title Lecturer;
Online Course Facilitator - Email marcusg@bu.edu
- Education Ph.D. University of Saint Joseph
Ed.D. Boston University
M.S. Southwest University
B.S. Southwest University
Marcus Goncalves is an international business researcher focusing most of his work on international entrepreneurship and MNEs internationalization modes of entry, in particularly Lusophone-African and frontier markets’ internationalization strategies. A focus point of his research is on the impact of local macroeconomic and geopolitical contexts on internationalization strategies of these MNEs. Recent and ongoing research explores Lusophone-African MNEs mode of entry internationalization within Africa and beyond. He has been awarded a doctorate Honoris Causa degree at the University Privada de Angola, in Luanda, Angola, for his work on internationalization of MNEs in Lusophone-African countries. He has more than 40 books published by various leading publishers in the U.S., and many translated to several languages. He is a frequent contributor to leading magazines and journals in the U.S., Nigeria, Brazil, and China. He has been very active in the enterprise application integration industry, holding CxO positions in several companies, holding a patent on cloud computing, and several books and journal articles published. Under his leadership, as a CTO for Virtual Access Networks, a cloud-based technology was awarded the Best Enterprise Product at Comdex in 2001, which was then acquired by Symantec.
Courses
- AD642 – Project Management
- AD644 – Project Risk and Cost Management
- AD645* – AD645 Project Management
- AD648 – Intro to Ecommerce and Wed Design
- AD655 – International Business Economics and Culture
- AD660 – HTML and Development of Dynamic Databases
- AD715 – Quantitative and Qualitative Decision Making
- AD735 – Marketing in Technology-based Industries
- AD737 – Innovative Marketing Techniques
- AD742* – Program and Project Management
- AD743 – Managing Professionals and Teams
- AD764 – Multinational Strategies, Tactics and Positioning
- AD856 – Marketing and Economic Research Analysis
- AD860 – International Advertising
- CS575 – Introduction to Operating Systems
- CS632* – IT Project Management
- CS782* – Information Systems Management
- MG305 – Introduction to Marketing
- MG315 – Operations Management
- MG411 – Marketing Communications
- MG415* – Project Management
- MG431 – International Marketing
- MG435 – Introduction to Marketing
- MG448 – ECommerce and Web Design
- MG473 – Operations Management and Quantitative Decision Making
- TC670 – Strategic Management of Global Networks
- TC679 – Information Systems and Global Networks
- TM448* – Introduction to Ecommerce
- TM520 – International Business Management
- TM648* – Ecommerce and Web Design
- TM660 – Database Security and Web Technologies
- TM750 – Supply Chain Management
- At Questrom: OM726 – Adding Value through Operations and Technology
Research Interest
- International Business
- Internationalization Strategies
- International Management
- International Business Ethics
- Project Management
- Qualitative Research Methods
Scholarly Works
Published Papers past 5 years:
Social Media as a Data Gathering Tool for International Business Qualitative Research: Opportunities and Challenges. Journal of Transnational Management, 23(2), 32-66. doi:10.1080/15475778.2018.1475181, http://dx.doi.org/10.1080/15475778.2018.1475181, May 2018.
Internationalization Strategies of Frontier Lusophone-African Multinational Enterprises: Comparative Case Studies of Angola and Mozambique, Journal of Transnational Management, 22(3), 203-232, doi: 10.1080/15475778.2017.1335127, http://dx.doi.org/10.1080/15475778.2017.1335127, June 2017.
The Right Power for the Right Organization, Journal of Leadership, Accountability and Ethics, ISSN: 1913-8059, Vol. 10(3); Pages 135-139, September 2013.
Leadership Styles: The Power to Influence Others, International Journal of Business and Social Science, ISSN: 2219-1933 (Print), 2219-6021 (Online), Vol. 4 No. 4; Pages 01-03, April 2013
The Great Gatsby: Income Inequality in the United States of America, American Journal of Social Issues and Humanities, ISSN: 2276–6928, Vol. 3 No. 02, Pages 63-67, April 2013.
Changes of Perspective Introduced by Rousseau in Educational Practice, American International Journal of Social Science, ISSN 2325-4149, Vol. 2 No. 01, Pages 82-85, January 2013.
Published articles past 5 years:
The Internet as Catalyst for Business Internationalization in Africa, Financial Nigeria Journal, 11(126), p. 30-31, 01/22/2019.
How Public Policy Can Drive Business Internationalization in Africa, Financial Nigeria Journal, 11(125), p. 24-25, 12/19/2018.
Fostering an Open Economy in Africa, Financial Nigeria Journal, 11(124), p. 10-12, 11/15/2018.
Fostering Internationalization of African Businesses, Financial Nigeria Journal, 10(117), p. 30-32, 04/13/2018.
A Voice against Criminal Networks in Africa, Financial Nigeria Journal, 07(88), p. 50-51, 11/05/2015.
How Africa can Manage Threats of Stagflation, Financial Nigeria Journal, 07(87), p. 32-34, 10/05/2015.
Developing a ‘Soft Power’ Strategy in Africa, Financial Nigeria Journal, 07(86), p. 28-30, 09/05/2015.
Seizing the ‘Internet Plus moment in Africa, Financial Nigeria Journal, 07(85), p. 38-39, 08/05/2015.
Africa Must Project Resilience in the Global Marketplace, Financial Nigeria Journal, 07(84), p. 26-27, 07/08/2015.
Challenges of Transforming Bottom of the Pyramid Markets in Africa, Financial Nigeria Journal, 07(83), p. 36-37, 06/08/2015.
Finding the Will to End Corruption and Poverty, Financial Nigeria Journal, 07(82), p. 34-35, 05/08/2015.
Africa is the Last Region of Sizeable Untapped Growth, Financial Nigeria Journal, 07(81), p. 39-41, 04/08/2015.
The Pan-African Banks Phenomenon, Financial Nigeria Journal, 07(80), p. 29-31, 03/08/2015.
Progressive leaders see beyond themselves, Worcester Business Journal, 26(06), Feb. 16, 2015.
Women are Africa’s largest untapped leverage, Financial Nigeria Journal, 07(79), p. 48-50, 02/08/2015.
It Can Get Better or Worse for Africa, Financial Nigeria Journal, 07(78), p. 34-36, 01/08/2015.
South-South Cooperation as Piggy Back for Brazil-Africa Relations, Financial Nigeria Journal, 07(77), p. 24-26, 12/08/2014.
Diamonds Can Be a Country’s Worst Enemy, Financial Nigeria Journal, 07(76), p. 10-12, 11/08/2014.
Trade Now Looms Larger than Nuclear Stockpiles, Financial Nigeria Journal, 07(75), p. 08-11, 10/08/2014.
Africa Is Commanding a New Deal, IGNITE-Nigeria Export-Import Bank Magazine, 05(32), p. 16-19, 2014.
Poverty in Africa is now by choice, Financial Nigeria Journal, 07(75), p. 24-26, 10/08/2014.
Africa Now Commands a New Deal, Financial Nigeria Journal, 07(74), p. 54-57, 09/08/2014.
The great Dr. Samuel Johnson, Worcester Telegram & Gazette Newspaper, 82(10), 11, September 03, 2014.
China-Nigeria Relations: Roles at Play, Financial Nigeria Journal, 07(73), p. 50-52, 08/08/2014.
Frontier-markets bring all-new opportunities and challenges, Worcester Business Journal, 45(10), 31, Mar. 31, 2014.
Leading Role, Macau Business Magazine, p. 55, Macao, China, December 22, 2013.
What is Nation’s Fiscal Plan? Worcester Telegram & Gazette Newspaper, 67(11), 09, November 13, 2013.
Elephants and Dragons, Macau Business Magazine, Macao, China, p. 60, October 22, 2013.
Fed’s Bubble Tactic Continues, Worcester Telegram & Gazette Newspaper, 56(12), 09, September 24, 2013.
Brazil’s Economy of Extremes, Worcester Telegram & Gazette Newspaper, 43(53), 06, February 06, 2013.
Published Books past 5 years:
The Commonwealth of Independent States Economies: Perspectives and Challenges, leading author, with Erika C. Smith, Business Expert Press, Chicago, IL, September 2017.
Lusophone-African Multinational Enterprises Internationalization Mode: A Case Analysis of Angolan And Mozambican Enterprises, Lambert Academic Publishing, Munich, Germany, June 2017.
The Great Gatsby – Income Inequality in the United States, in Rycroft, Robert S. (Ed.) The American Middle Class [2 volumes]: An Economic Encyclopedia of Progress and Poverty, (pp. 70-78), Santa Barbara, CA: Greenwood, May 2017.
Central and Eastern European Economies: Perspectives and Challenges, leading author, with Erika C. Smith, Business Expert Press, Chicago, IL, December 2016.
The Eastern European Region: A Region in Transition, leading author, with Erika C. Smith, Business Expert Press, Chicago, IL, September 2016.
Foreign Corrupt Practice Act: Fundamentals and Practices, ASME Press, New York, NY, 2016.
Leveraging Cultural Diversity in Emerging Markets, leading author, with Finn Majlergaard, Business Expert Press, Chicago, IL, 2015.
Doing Business in Emerging Markets: Roadmap for Success, leading author, with Jose Alves and Rajabahadur V. Arcot, Business Expert Press, Chicago, IL, 2015.
Emerging and Frontier Markets: The New Frontline for Global Trade, leading author, with Jose Alves, Business Expert Press, Chicago, IL, 2014.
Comparing Emerging and Advanced Markets: Current Trends and Challenges, leading author, with Harry Xia, Business Expert Press, Chicago, IL, 2014.
Advanced Economies and Emerging Markets: Prospects for Globalization, leading author, with Jose Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot, Business Expert Press, Chicago, IL, 2014.
Risk Management: Concepts and Practices, ASME Press, New York, NY, 2013.
Conference presentations past 5 years:
The Use of Social Media for International Business Research in Frontier Markets (in Portuguese), University Estacio de Sa, Vitoria, ES, Brazil, March 20, 2019.
Impact Investing MBA Seminar, University of Saint Joseph, sponsored by Deloitte and Social-Impact, Macao, China, May 25, 2017.
Impact Investing: How Social Investment and Business Make a Difference, Deloitte Keynote, Hong Kong, China, May 24, 2017.
The Internationalization Prospects for Angolan MNEs, Universidade Privada de Angola, Luanda, Angola, July 18, 2016.
Angolan MNEs Internationalization and its Impact on Local Markets, University Agostinho Neto, Luanda, Angola, July 15, 2016.
Impact of Emerging and Frontier Economies on Global Markets, Salesian College, Vitoria, ES, Brazil, June 23, 2016.
Emerging and Frontier Markets: Myths and Realities, International University of Monaco, Monaco, November 24, 2015.
Emerging and Frontier Markets: Macroeconomic Analysis, Cambridge Strategy Financial Group, Nice, France, November 23, 2015.
Doing Business in Emerging Markets: Roadmap for Success, Danish Institute of Studies, Copenhagen, Denmark, July 04, 2014.
Advanced Economies and Emerging Markets: Prospects for Globalization, Stockholm School of Economics, Copenhagen, Denmark, July 03, 2014.
Emerging and Frontier Markets: Nigeria’s Challenges and Opportunities, Nigeria Development and Finance Forum, North America Conference 2014, New York City, NY, May 29, 2014.
Advanced Economies and Emerging Markets: Challenges and Opportunities, (in Portuguese), Salesian College, in Vitoria, ES, Brazil, May 14, 2014.
Challenges for Emerging Markets, (in Portuguese), Universidade de Vila Velha, Vila Velha, ES, Brazil, January 04, 2013.
Scholarly Accomplishments
Doctorate Honoris Causa degree awarded by the Universidade Privada de Angola (UPRA) 2016
Class of 2017 Orientation keynote speaker at Nichols College, September 2017
Baccalaureate Address Speaker, Class of 2011 at Nichols College 2011
Professor of the Year award at Boston University Global 2007