Trust and Public Health Communication

Led by Drs. Traci Hong and Veronika Wirtz

Trust in science and in public health institutions and organizations is essential to effectively mobilize citizens to respond to threats to public health and safety. However, over the last few decades, especially during the COVID-19 pandemic, public opinion of science has gradually diminished the ability of organizations and institutions to translate science into practical guidance to promote public health.

The CEID Core on Trust and Public Health Communication, through transdisciplinary research, works to identify the best policies and practices a) to share information with the general public as well as specific stakeholders before and during a fast moving infectious diseases crisis, and b) to build trust in science and public health institutions and organizations, especially as they relate to infectious diseases control.