(13) videos
In Part 1 of this 3-part series, Professor Stephen Davidson briefly outlines the problems that plague the current healthcare system, taken from his new book Still Broken: Understanding the U.S. Healthcare System.
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During a student panel at Boston Universitys 2009 Creating and Capturing Value through Marketing conference, Aimee Chaisson (MS∙MBA 09, Marketing ) explains a project her team undertook in their Advertising course, combining traditional ad [...]campaign strategies with community relations challenges.
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In this inaugural issue of Boston University's MBA Report, series host Alyson Blume interviews second-year MBA students to get their best advice for their first-year colleagues.
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At the student panel for Boston Universitys 2009 Creating and Capturing Value through Marketing Julien Lee (MBA 09, Health Sector Management & Marketing) describes the hands-on Corporate Social Responsibility project shes doing for Pepperidge Farm in [...]her Branding class.
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During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, Alex Sirkin (MS∙MBA 10, Marketing) explains the team-based, Integrated Project that all full-time MBA students at the School of Management undertake, [...]which positions participants as brand managers for a consumer-packaged product.
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During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, student Carolyn Yaka (MBA 09, Strategy and Marketing) explains the round-the-clock PharmaSim project thats an integral part of the School of Managements [...]Marketing course. Its not just a marketing simulation, Yaka says her, its also a social challenge.
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At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Kyra Swartz (BSBA 09, Marketing and Entrepreneurship) discusses the hands-on, applied consulting project she has undertaken in her Service Marketing [...]course.
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At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Jennifer Demartino (BSBA 09, Marketing) discusses the product development project her team undertook for Core, Boston University School of Managements [...]award-winning, cross-functional, semester-long undergraduate program.
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At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Diana Herrera (BSBA 09, Marketing) explains her class project, focused on brand positioning, for her Advertising and Promotions course.
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