MBA Student Carolyn Yaka on PharmaSim, a Round-the-clock Marketing Simulation

By: buquestrom (147) in alumni, student

During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, student [...]Carolyn Yaka (MBA 09, Strategy and Marketing) explains the round-the-clock PharmaSim project thats an integral part of the School of Managements Marketing course. Its not just a marketing simulation, Yaka says her, its also a social challenge.

Tags: boston university, smg, marketing, business school

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