Videos tagged business school
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Professor Stephen Davidson's New Book, Still Broken (Part 1)
In Part 1 of this 3-part series, Professor Stephen Davidson briefly outlines the problems that plague the current healthcare system, taken from his new book Still Broken: Understanding the U.S. Healthcare System.
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MS∙MBA Student Aimee Chaisson Discusses a Community Relations Project in her Advertising Course
During a student panel at Boston Universitys 2009 Creating and Capturing Value through Marketing conference, Aimee Chaisson (MS∙MBA 09, Marketing ) explains a project her team undertook in their Advertising course, combining traditional ad [...]campaign strategies with community relations challenges.
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MBA Report: What I Know Now: Advice for First Year MBAs
In this inaugural issue of Boston University's MBA Report, series host Alyson Blume interviews second-year MBA students to get their best advice for their first-year colleagues.
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MBA Student Julien Lee on CSR, Branding, and a Hands-on Class Project
At the student panel for Boston Universitys 2009 Creating and Capturing Value through Marketing Julien Lee (MBA 09, Health Sector Management & Marketing) describes the hands-on Corporate Social Responsibility project shes doing for Pepperidge Farm in [...]her Branding class.
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MS-MBA Student Alex Sirkin on the MBA Integrated Project
During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, Alex Sirkin (MS∙MBA 10, Marketing) explains the team-based, Integrated Project that all full-time MBA students at the School of Management undertake, [...]which positions participants as brand managers for a consumer-packaged product.
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MBA Student Carolyn Yaka on PharmaSim, a Round-the-clock Marketing Simulation
During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, student Carolyn Yaka (MBA 09, Strategy and Marketing) explains the round-the-clock PharmaSim project thats an integral part of the School of Managements [...]Marketing course. Its not just a marketing simulation, Yaka says her, its also a social challenge.
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Undergraduate Kyra Swartz on the Applied Consulting Project for her Service Marketing Class
At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Kyra Swartz (BSBA 09, Marketing and Entrepreneurship) discusses the hands-on, applied consulting project she has undertaken in her Service Marketing [...]course.
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Student Jennifer Demartino on the Undergraduate Product Development Project
At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Jennifer Demartino (BSBA 09, Marketing) discusses the product development project her team undertook for Core, Boston University School of Managements [...]award-winning, cross-functional, semester-long undergraduate program.
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Undergraduate Diana Herrera on her Advertising and Promotions Project
At Boston Universitys 2009 Creating and Capturing Value through Marketing conference, undergraduate Diana Herrera (BSBA 09, Marketing) explains her class project, focused on brand positioning, for her Advertising and Promotions course.
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