School of Hospitality Administration Boston Hospitality Review

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Tag: Data-driven marketing

From the NBA to destination marketing: leveraging data, innovation, and technology

in 2024, Digital Marketing, Marketing, May 2024

A BHR Interview with Lindsay Milne Vice President of Marketing, Meet Boston Lindsay, how easy or difficult was it to transition from sport marketing to hospitality and destination marketing?   There has definitely been a lot to learn! Like any change in industry, there are nuances that take some time to adjust to and plan for. […]

Tags: Authentic marketing, Boston tourism evolution, Data-driven marketing, Destination marketing, Destination marketing trends, Digital ticketing, Hospitality marketing, Innovative approaches, NBA marketing, Sport marketing strategies, Sustainable travel, Technology in marketing, Tourism innovation, Tourism partnerships, Venue-specific mobile apps

Boston Hospitality Review

Read More: May 2024

  • Letter from the Publisher – May 2024

  • From the NBA to destination marketing: leveraging data, innovation, and technology

  • Listen to your customer and shift to their behaviors

  • Letter from the Editor – May 2024

  • Partnerships and collaborations mean innovative marketing for restaurants today.

  • Why did it go wrong? When brands use influencers for social impact and don’t gauge the target audience first.

  • What does Gen Z consider to be innovative marketing?

  • Apple, Nike, and brands that define, not follow industries

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