Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film and online media. The course will examine the principles and practices of working with mass media ""gatekeepers"" to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. Students will develop knowledge and skills related to the production and use of media relations tools with a focus on health communication. Case studies will be employed to understand the challenges and opportunities inherent in working with mass media as well as the special demands and practices associated with crisis communication. The course will also explore the roles of interactive and social media.
Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.