This course will provide a comprehensive discussion of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise -- both from start-up entrepreneurship as well as an established business organization. The structure of the course is based on the six steps of the market research process: problem definition, development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation, and presentation.
FALL 2024 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
A1 |
Papagelis |
COM 213 |
T 6:00 pm-8:45 pm |
|
FALL 2024 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
A2 |
Gil Vasquez |
CAS 426 |
M 6:00 pm-8:45 pm |
|
FALL 2024 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
O1 |
Goncalves |
|
ARR 12:00 am-12:00 am |
|
SPRG 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
A1 |
Goncalves |
MCS B37 |
T 6:00 pm-8:45 pm |
|
SPRG 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
A2 |
Despain |
HAR 211 |
M 6:00 pm-8:45 pm |
|
SPRG 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
O1 |
Goncalves |
|
ARR 12:00 am-12:00 am |
|
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.