Market and Economic Research and Analysis

MET AD 856

This course will provide a comprehensive discussion of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise -- both from start-up entrepreneurship as well as an established business organization. The structure of the course is based on the six steps of the market research process: problem definition, development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation, and presentation.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A1 Papagelis COM 213 T 6:00 pm-8:45 pm

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A2 Gil Vasquez CAS 426 M 6:00 pm-8:45 pm

FALL 2024 Schedule

Section Instructor Location Schedule Notes
O1 Goncalves ARR 12:00 am-12:00 am

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Goncalves MCS B37 T 6:00 pm-8:45 pm

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A2 Despain HAR 211 M 6:00 pm-8:45 pm

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
O1 Goncalves ARR 12:00 am-12:00 am

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.