Strategy concerns the long-term direction, scope and performance of an organization within its specific context. While senior managers are normally responsible for strategic planning, the implementation of strategy is most effective if managers at all levels ensure that their actions, performance goals, resource applications, etc. are aligned with the efforts of other functions and departments, and with the major strategic orientation of the firm. This module aims to develop critical understandings and insights about strategy and strategic management at the business unit level.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.