Marketing Analytics

MET AD 654

Prereq: METAD571
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the- art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A1 Page CGS 515 W 2:30 pm-5:15 pm Prereq: AD100 ADR100, AD571

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A3 Page KCB 104 R 12:30 pm-3:15 pm Prereq: AD100, ADR100, AD571

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Page MET 122 M 2:30 pm-5:15 pm Prereq: AD100 ADR100, AD571

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A3 Page CAS 204A W 2:30 pm-5:15 pm Prereq: AD100, ADR100, AD571

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A4 Page CAS 208 W 6:00 pm-8:45 pm

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
O1 Tyson ARR 12:00 am-12:00 am

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.