This course offers an in-depth exploration of artificial intelligence (AI) applications within modern marketing strategies applied to a dynamic and data-driven marketing environment. It enables students to master AI tools and techniques such as Google Cloud, Tensorflow, IBM Watson, and HubSpot, essential for enhancing customer segmentation, content customization, and overall marketing efficiencies. Students will learn to develop AI-driven chatbots, optimize user experiences, and automate complex marketing processes, preparing them to meet contemporary digital marketing challenges and opportunities effectively.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.