Concept to Cart (C2C) is a hands-on, team-based course where students take a physical consumer product from idea to market. Students conduct customer research, design and test prototypes, develop branding, marketing, and business models, and learn manufacturing and financial fundamentals. Industry veterans guide the work, and the course culminates in high‑stakes pitches to a board of advisors who deliver real-world advice and feedback. Effective Spring 2027, this course fulfills a single unit in each of the following BU Hub areas: Creativity/Innovation, Oral and/or Signed Communication, Research and Information Literacy, Teamwork/Collaboration.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.