In this Cross-College Challenge (XCC) course, student teams will work with the leadership of cannabis industry organizations in Massachusetts as they seek to promote entrepreneurial interests among social equity applicants. Teams will design and develop marketing plans, materials, and other wrap around services, for approved applicants. As part of this course, XCC student teams will conduct market research, develop strategies, and offer creative solutions around what those clients can do to generate awareness and market for those new businesses. Effective Spring 2025, this course fulfills a single unit in each of the following BU Hub areas: Creativity/Innovation, Oral and/or Signed Communication, Research and Information Literacy, Teamwork/Collaboration.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.