Courses

The listing of a course description here does not guarantee a course’s being offered in a particular semester. Please refer to the published schedule of classes on the Student Link for confirmation a class is actually being taught and for specific course meeting dates and times.

  • COM CM 527: Brand Experience Marketing
    Undergraduate Prerequisites: COM CM 217 and COM CM 417.
    Graduate Prerequisites: COM CM 708 and COM CM 717.
    Today's rapidly changing digital and media landscape calls for strategic and creative solutions that take into consideration emerging consumer behaviors and the new technologies that enable them. In this course, students create content and campaigns that consider the many different ways in which brands engage with their communities - paid and earned media, mobile apps, and branded utility. 4 credits.
  • COM CM 528: Advertising Copywriting
    Undergraduate Prerequisites: COM CM 217 and COM CM 417.
    Graduate Prerequisites: COM CM 717 and COM CM 708.
    This course builds on the concept development and copywriting foundations learned in prerequisite courses. Assignments will require the creation of copy for a range of audience segments and media channels. Students will learn to shape copy for video, digital, print, and social media. 4 cr. 1st semester
  • COM CM 529: Design Strategy & Software II
    Undergraduate Prerequisites: COM CM 501.
    Graduate Prerequisites: COM CM 501.
    In this course students develop advanced design and new media skills while participating in multi-media lectures, critiques, and hands-on software skill building. While implementing individualized creative processes, students develop strategic projects from concept through to functional new media campaigns. The projects are continually updated to prepare students for emerging opportunities in the communication industry. 4 cr. Either sem.
  • COM CM 530: Public Relations in Nonprofit Settings
    Undergraduate Prerequisites: CM215
    Graduate Prerequisites: CM701
    This course will provide a kaleidoscopic view of the fundamentals nonprofit public relations. Students will study the processes, effects and influences of media relations practices, related to both traditional and new media, in a nonprofit environment. They also will learn the essentials of fundraising and volunteer recruitment/retention and how these can be influenced, in part, by politics locally--as well as across the nation and around the world. The course also will explore types of nonprofit organizations and the breadth of communication management careers available within them. Additionally, the course will study the benefits and cautions of nonprofit-corporate partnerships and the communication management techniques related to forming and managing such agreements.
  • COM CM 535: Political Campaigns
    Critical evaluation of political campaign strategies and tactics within the sociopolitical environment. The roles of campaign managers, media consultants, pollsters, press secretaries, and field operatives are studied. Analysis of the impact of press coverage, political advertising, and candidate debates on the electorate. 4 cr. Either sem.
  • COM CM 539: Health Campaigns
    Health Campaigns involves the principles and practices of designing media campaigns to promote health behavior change, whether related to smoking and alcohol consumption, illicit drug use, physical activity and diet, condom use, public safety, and environmental issues. It centers on how health organizations and initiatives can achieve their goals for population-based health behavior change by strategically creating, distributing, and evaluating media campaigns and media messages. At the nexus of communication and public health, this course uses theory and persuasive elements as a basis for designing and implementing health media campaigns and media messages via different media, including traditional media, new media, and social media. With this foundation, students are tasked to evaluate extant health media campaigns and campaign messages and design their own original health media campaigns and campaign messages.
  • COM CM 548: International Public Relations
    This course focuses on the global practice of public relations with an emphasis on corporate and agency practice. A major goal of the course is to help students become knowledgeable about the ever-increasing development of public relations throughout the world and the opportunities it offers within corporations, government, business, and non-governmental organizations. (This course was formerly CM448; if you have taken CM448, you cannot take CM548.) (Undergrad prereq: CM215.)
  • COM CM 555: Advanced Media Writing
    Undergraduate Prerequisites: COM CM 331.
    Graduate Prerequisites: COM CM 707 or COM CM 703.
    In-depth focus on promotional, client-based writing. Course includes developing story ideas and angles; writing off- and on-line feature stories and slide shows for trade, business, and special-interest market as well as researching and writing a treatment/script video package with accompanying brochure. Also includes numerous multimedia workshops. 4 cr. Either sem.
  • COM CM 561: Special Topics
    Undergraduate Prerequisites: Consent of Instructor
    Graduate Prerequisites: Consent of Instructor
    Spring 2021 - CM561 A1 & B1: Social Media Management - This class explores social media through seven key frameworks. The Historical Framework gives students a deeper understanding of how communications channels evolved into mass media, and later into social media. The Cultural Framework applies specific communication, social and psychological theories to the study of new media. The Functional Framework explores how and why people (and corporations) use social media. The Procedural Framework begins the class' study of how new media has shaped business operations and the communications process. The Organizational Framework continues the discussion of the business context for social media and introduces the need for social media management. The Technology Framework helps students understand and categorize the thousands of social networks, tools and platforms that have emerged as new media has matured. 561 C1: Entertainment Marketing surveys the modern media landscape to explore strategies, tactics, techniques, communications, emerging technologies, and business models employed in marketing entertainment. To understand the business, how it is changing, and how to prepare yourself for change yet to come, we begin by looking back at the evolution of the entertainment industry. Then we dig into today's major media, entertainment and technology companies to see the elements of marketing campaigns - advertising, publicity, promotion, and research and discover how the business operations of these various companies shape their focus and impact creative decisions. The first weeks of the class lay the foundation for a subsequent series of weekly case studies on major companies. Looking at marketing through the lens of several industry leaders reveals similarities, differences, and competitive advantages between companies. This semester will be conducted as an asynchronous class with plenty of opportunities for students to research topics and share their findings with the class. Guest speakers will occasionally add their perspectives. Feature films and television are the primary focus of this class; however, we have the opportunity to include music, sports, and fashion, depending on student interests.
  • COM CM 700: Financial & Strategic Management for Communication Professionals
    The focus of the course is on two critical domains of modern business: financial and strategic management. Through lectures, readings, case studies, and team projects, the course will introduce students to the complexities and challenges facing today's communications industry manager along with practical understanding of how businesses operate and even succeed despite the obstacles. The goal of the course is to help students understand the fundamentals of business enterprise with an emphasis on how these apply to the media industries. The course covers the fundamentals of a business plan, including revenue models, marketing, venture capital, finance, and accounting in the context of the media landscape. 1st sem.
  • COM CM 701: Contemporary Public Relations
    Foundations of professional principles and practice in public relations for corporate, governmental, and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized. Explores opportunities and requirements for work in the field. 1st sem.
  • COM CM 703: Basic Media Writing
    CM 703 Begins a graduate level, two-semester immersion in American English communication writing. Portfolio finale serves as a bridge assignment to CM 707 Writing for Media Professionals in the spring semester. Introduces basic communication writing formats, including news releases, social media, features, profiles. Emphasizes interviewing, target marketing and publication options. Stresses tenets of plagiarism across media. Strong focus on creating quality copy in American English, which necessitates extensive work in grammar exercises and brainstorming workshops, quizzes, presentations, class participation, collaborative projects. Students fine-tune their writing and speaking skills as they analyze and rewrite their own copy.
  • COM CM 707: Writing for Media Professionals
    Serves to provide an in-depth understanding and proficiency in communication writing and transmedia storytelling skills across a wide variety of off and online formats, including news releases, social media, features (off and online), Q & A interviews, websites, broadcast PSA's, slide shows, videos. Stresses plagiarism prevention, collaborative workshops, reading aloud, media strategies, editing, and interview techniques. Extensive writing and rewriting. Develops comprehensive writing skills for media professionals. Both semesters. Prerequisite CM 703, unless waived via writing placement test or consent of the instructor.
  • COM CM 708: Principles and Practices of Advertising
    Overview of the nature, function, practice, and social, economic, and behavioral aspects of advertising. Student teams develop advertising plans, create campaigns, and explore problems of account management, creativity, production, and ethics. 1st sem.
  • COM CM 709: Corporate Public Affairs
    Graduate Prerequisites: COM CM 701.
    Monitoring sociopolitical environment, managing corporate crises and confrontations, analyzing issues, formulating political strategies, developing programs of advocacy advertising, constituency communication, and public involvement. Case studies used. 2nd sem.
  • COM CM 710: Communication Theory
    Examines origins, nature, and consequences of mediated communication and related processes and contexts. Reviews traditional theories of mass communication, derivative and developing theories on various communication media, including social and mobile. Furthermore, the course considers the application and utilization of theories for media professionals.
  • COM CM 712: Advertising Strategy & Consumer Insights
    Graduate Prerequisites: COM CM 708.
    Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
  • COM CM 713: Media Law and Policy
    This course covers the laws that apply to communication and media practitioners and the policies that underlie them. Topics include the First Amendment, defamation, invasion of privacy, liability for physical and emotional harm, national security, copyright, trademark, regulation of advertising, obscenity and indecency.
  • COM CM 714: Professional Presentations
    This course covers the essentials of effective presentation, from preparation (audience analysis, content development) to critical thinking when presenting. It is designed to place students in business and social settings that require a mastery of presentation skills in order to be successful. A combination of lecture, discussion, and hands-on practice and simulation, this course helps students exercise leadership through oral communication.
  • COM CM 716: New & Traditional Media Strategies
    Graduate Prerequisites: COM CM 708.
    Examines media planning, buying and sales as performed by advertising agencies, clients and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communication media and their effects on advertisers.