Special Topics
COM CM 561
Each section of this course will explore a different relevant topic in the field of mass communication, public relations, or advertising. Pre-requisites for each topic can be found in the class notes. Please contact the MCADVPR Department at mcadvpr@bu.edu for more information.
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Yang | COM 212 | R 12:30 pm-3:15 pm | Topic: AI in Advertising This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form. Description: This course covers the essential applications of artificial intelligence in modern marketing and advertising. Students will explore the fundamentals of AI in advertising ecosystems, learning how machine learning algorithms power consumer insights, targeting, content creation, and campaign optimization. The curriculum also includes hands-on training with generative AI tools for creating ad copy, visuals, and multimedia content, as well as AI agent design for brand interactions. Students will also get to practice vibe coding techniques for developing trend-responsive marketing/advertising artifacts for consumer engagement. A dedicated section on AI ethics in advertising addresses critical issues, such as algorithmic bias and transparency in automated systems. The course will prepare students with ethical responsibility in applying AI in advertising and marketing careers. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
