Category: Georgios Zervas

‘Not an attack on Airbnb:’ Cambridge councilors look to protect homeowners while mulling regs

Wicked Local Cambridge Georgios Zervas, Questrom School of Business While city councilors have made it clear they don’t want to shut down Airbnb, they expressed concerns at a public hearing Tuesday about the popular short-term rental service being used for commercial purposes… Expert quote: “Ten percent increase in Airbnb listings corresponds to a decrease in […]

Navigating the potentially murky world of online reviews

BBC News Georgios Zervas, Questrom School of Business “Write Reviews Get Paid”, screams the advert. This might sound a theatre critic’s dream, but Craigslist’s “Get $5 for Yelp review” leaves less room for such notions… Expert quote: “The reason is quite simple. When was the last time you checked a review of Burger King or McDonald’s? […]

Cambridge Restaurant Owner Shames Yelpers Who Berated Staff

WBZ Georgios Zervas, School of Management Turning the tables on negative reviews. One restaurant owner is saying enough is enough when it comes to Yelpers who, he says, abuse the system… Expert quote: “Most people do not walk in and threaten restaurants with a bad review. I think it’s more rare to use social media, Facebook, Twitter, Instagram, to […]

Mind Your Manners, Companies Are Rating You

New York Times (subscription required) Georgios Zervas, School of Management People routinely use the Internet to review services from plumbers to hairdressers. Now the tables are turned. Companies are rating their customers, casting into darkness those who do not make the grade… Expert quote: “There are incentives that encourage the overreporting of positive experiences and […]