How cigarettes became uncool on campus

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Michael Siegel, School of Public Health

It has been about four months since signs went up all over Northeastern University announcing a smoking ban on school property…

Expert quote:

“Individualism, rebelliousness, autonomy, these are core values that resonate with young adults who are looking for ways to exert their freedom from their parents and from being told what to do. But there are a lot of different things you can do to rebel. And the point of tobacco industry advertising,” he says, is to “make cigarettes the product everyone’s using to [do it].”

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