What if Apple Holds a Launch Event and Nobody Cares?

in 2013, N. Venkat Venkatraman, Newsmakers, School of Management
August 12th, 2013

N. Venkat Venkatraman, School of Management

Sept. 10 is the day Apple will unveil its latest iPhone, according to a report in All Things D citing unnamed sources…

Expert quote:

“I think Apple realizes that it needs to position its message as part of a stream of new products that would be introduced by many companies over the next few months.”

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