No bones about it: KFC goes boneless

chris-muller-e1320781448723-150x150USA Today
Christopher Muller, School of Hospitality Administration

In an astonishing brand reversal, KFC is about to stake its future on a red-hot concept that might have caused Colonel Sanders, himself, to see red: boneless chicken…

Expert quote:

“If it can’t be held in one hand — or a cupholder — don’t bother making it. That’s the reality of the mobile world.”

View full article