No bones about it: KFC goes boneless

in 2013, Christopher Muller, College and Graduate School of Arts and Sciences, Newsmakers, School of Hospitality Administration, USA Today
April 5th, 2013

chris-muller-e1320781448723-150x150USA Today
Christopher Muller, School of Hospitality Administration

In an astonishing brand reversal, KFC is about to stake its future on a red-hot concept that might have caused Colonel Sanders, himself, to see red: boneless chicken…

Expert quote:

“If it can’t be held in one hand — or a cupholder — don’t bother making it. That’s the reality of the mobile world.”

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