Nike can’t run from ad

in 2013, Boston Herald, College of Communication, Newsmakers, Tobe Berkovitz
February 18th, 2013

berkovitz2-150x150Boston Herald
Tobe Berkovitz, College of Communication

Murder charges against Olympic “Blade Runner,” Oscar Pistorius, may give Nike’s reputation another black eye, but the athletic footwear and apparel giant can save itself further brand damage by cutting ties completely with the South African sprinter, experts said yesterday…

Expert quote:

“I don’t see any of this as causing any significant or long-term damage for any of these brands unless the brands do something stupid. (They should) walk away as fast as they can.”

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