Boston University Hosts First-ever “e-day”500 To Attend First And Largest Student-run Event About Challenges Of E-commerce Economy

Contact: Janice Zazinski, 617/353-4198 |

WHO: Boston University School of Management’s marketing and techno-MBA students have joined forces to bring to campus the top local “.com” gurus, including:

· Keynote speaker Michael Bronner, chair, Digitas (formerly Bronnercom)

· Stamatis Astras, founder of Telegea.com

· Deborah Furey, Director of Knowledge Management, Pricewaterhouse Coopers

· David Wechsler, Managing Partner, Razorfish

· Bejul Somaia, Senior Director of Corporate Strategy, Edu.com

WHAT: More than 500 B.U. business students are expected to attend the first annual E-Day at the School where they will question panels of e-experts on topics such as New Media, Starting (and Financing) .Coms, and Alternative Marketing. The experts will discuss the trends driving the .com economy’s growth and share insights on the competitive challenges their industries face.

WHEN: Saturday, January 29, 2000, 8:30 a.m. – 12:30 p.m.

WHERE: Boston University School of Management, 595 Commonwealth Ave., Boston, MA

WHY: The new business school trend ¾ students going in droves to .com organizations: USA Today reports that b-school grads are supplanting the pocket-protector crowd at e-commerce companies. These days, the .com companies are heavily recruiting b-school students for their combination of business and technology expertise.

During the sessions you can put your finger on the pulse of tomorrow’s business leaders, talk to students about their expectations of and ideas for the new economy, and find out why local .coms are scouting the B.U. School of Management for talent.