Strategic Communications: From Complexity to Clarity

Want to make your media interviews more powerful and memorable? Join Kevin Anselmo from Experiential Communications for a lively 90-minute workshop designed to sharpen your message and help you communicate with clarity and confidence.

This session will show why using external communication to promote your research is crucial and help you transform complex ideas into clear, impactful stories that really connect when it counts! The workshop will highlight some inspiring success stories of individuals who have boosted their impact through public engagement. You’ll learn how to craft strategic, compelling key messages that resonate with non-expert audiences using customized frameworks tailored to your unique research or projects. Plus, you’ll get hands-on advice for seamlessly embedding your messages into media interviews—covering everything from delivering your points clearly, mastering the do’s and don’ts of journalist interactions, avoiding being misquoted, to skillfully handling tough questions.

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