PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
Managing Multiple Client’s Social Media: Tips and Tricks
By Erika Grossi, Account Supervisor It’s no secret that social media is a huge part of public relations. When multiple clients come to us asking for daily social media posts, it can get extremely overwhelming and sometimes confusing. After browsing multiple tips and tricks blog posts and articles, I’ve compiled a... More
Marketing with social media influencers: Tips for successful collaborations
By Yiwen Wang, Account Supervisor Marketing with social media influencers: Tips for successful collaborations Social media has skyrocketed in the time since its start. Social media influencer refers to individual-operated social media accounts on such as Instagram, Twitter, and YouTube. If you are a communication specialist trying to promote for your client... More
Effective Goal Setting: Importance and Tips
By Anaya Shah, Account Supervisor Why is it important to set effective goals? Ever wondered why in football when a player scores, it’s called a “goal”? It’s because goals facilitate the big win. The first step for creating any plan is setting the goals. The goals set the foundation of the... More
Dos, Don’ts, and Extra Tips for your Interview
By Sofia Novoa, Account Supervisor Whether you are interviewing for an internship or for a post-grad job, it is always a good idea to prepare before the big day. I interviewed Nairi Norigian, the Vice President of Operations at O’Neill and Associates, New England’s largest PR and Lobbying firm, Esther Leonard, an... More
Four Ways CSR Can Differentiate Your Company From The Rest
By Brianna McGarry, Account Supervisor Leading companies know that corporate social responsibility matters; customers no longer just expect great quality products or services from brands. Customers, especially millennials, want to be part of something “bigger” than themselves, and they will seek this out through the brands they interact with. Corporate social... More
Agency versus in-house PR: which is better for you?
By Elizabeth Ritz, Account Director As students studying public relations we are inevitably confronted with the choice of whether to pursue careers in agencies, or on larger communications teams within companies or organizations. Depending on your specific skill sets and overall career goals, one path may make more sense than the... More
Five Graphic Design Tools Every Public Relations Student Needs to Know
By: Maya Malekian, Account Supervisor We’re hearing more and more these days how successful public relations practitioners wear many hats as skilled communicators, marketers, advertisers, business people, graphic designers and more. Graphic design has become a staple skill for novice public relations practitioners, especially with tight budgets and deadlines at the beginning... More
Five Strategies for Making the Most of PRoBono:
By Jenn Underhill, Account Director Pro bono: 1. Lat. adj. Describes mission-driven professional work/services performed at no charge, often for a client lacking financial resources. PRo Bono: 2. n. PRLab’s awesome 16-hour annual communications hack-a-thon for great nonprofit organizations. ***** If you’re going to be up all night on a Friday at college, you might as well make it... More
How to Build Successful Relationships in the Media Industry
By Chloë Hudson, Account Director The first rule of media relations is to make a journalist’s job easy. Reporters are busy people with daily deadlines and, like the rest of us, they don’t want to work any harder than they have to. Establishing positive relationships with the press and generating valuable... More
Crisis Communication 101
By: Ryan Moschetti, Account Director “Oh…a crisis will never happen to me!” This is a common phrase that many many professionals say and believe. In reality, a crisis is inevitable and can happen to anyone and at any time. A far too common mistake that professionals and companies or organizations make... More