PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

Effective Goal Setting: Importance and Tips

By Elizabeth RitzDecember 10th, 2019

By Anaya Shah, Account Supervisor   Why is it important to set effective goals? Ever wondered why in football when a player scores, it’s called a “goal”? It’s because goals facilitate the big win. The first step for creating any plan is setting the goals. The goals set the foundation of the... More

Dos, Don’ts, and Extra Tips for your Interview 

By Elizabeth RitzDecember 3rd, 2019

By Sofia Novoa, Account Supervisor   Whether you are interviewing for an internship or for a post-grad job, it is always a good idea to prepare before the big day.  I interviewed Nairi Norigian, the Vice President of Operations at O’Neill and Associates, New England’s largest PR and Lobbying firm, Esther Leonard, an... More

Four Ways CSR Can Differentiate Your Company From The Rest

By Elizabeth RitzNovember 26th, 2019

By Brianna McGarry, Account Supervisor   Leading companies know that corporate social responsibility matters; customers no longer just expect great quality products or services from brands. Customers, especially millennials, want to be part of something “bigger” than themselves, and they will seek this out through the brands they interact with. Corporate social... More

Agency versus in-house PR: which is better for you? 

By Elizabeth RitzNovember 19th, 2019

By Elizabeth Ritz, Account Director As students studying public relations we are inevitably confronted with the choice of whether to pursue careers in agencies, or on larger communications teams within companies or organizations. Depending on your specific skill sets and overall career goals, one path may make more sense than the... More

Five Graphic Design Tools Every Public Relations Student Needs to Know

By Elizabeth RitzNovember 19th, 2019

By: Maya Malekian, Account Supervisor We’re hearing more and more these days how successful public relations practitioners wear many hats as skilled communicators, marketers, advertisers, business people, graphic designers and more.  Graphic design has become a staple skill for novice public relations practitioners, especially with tight budgets and deadlines at the beginning... More

Five Strategies for Making the Most of PRoBono:

By Elizabeth RitzNovember 12th, 2019

By Jenn Underhill, Account Director Pro bono: 1. Lat. adj. Describes mission-driven professional work/services performed at no charge, often for a client lacking financial resources. PRo Bono: 2. n. PRLab’s awesome 16-hour annual communications hack-a-thon for great nonprofit organizations. ***** If you’re going to be up all night on a Friday at college, you might as well make it... More

How to Build Successful Relationships in the Media Industry

By Elizabeth RitzNovember 5th, 2019

By Chloë Hudson, Account Director    The first rule of media relations is to make a journalist’s job easy. Reporters are busy people with daily deadlines and, like the rest of us, they don’t want to work any harder than they have to. Establishing positive relationships with the press and generating valuable... More

Crisis Communication 101

By Elizabeth RitzOctober 29th, 2019

By: Ryan Moschetti, Account Director “Oh…a crisis will never happen to me!” This is a common phrase that many many professionals say and believe. In reality, a crisis is inevitable and can happen to anyone and at any time. A far too common mistake that professionals and companies or organizations make... More