PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

Now Find Your Balance

By Sofia Martinez NovoaApril 21st, 2020

By Katie Hansen, Account Supervisor  There used to be a concept of space––a commute to get from school or work back to your home where you knew you could relax. You understood when work ended and when you could have a life after work. It was clear.  Yeah... that changed overnight, didn’t... More

How to Stay Motivated While Working Remotely

By Sofia Martinez NovoaApril 14th, 2020

By Marisa Gregory, Account Supervisor  Over the summer I worked as a PR Intern for Pangissimo, a tech startup company founded by recent Boston University graduates. My job consisted of updating the company's social media, staging photoshoots and reaching out to influencers. Over the summer the team and I were spread... More

Trust within the Agency Setting

By Sofia Martinez NovoaMarch 17th, 2020

By Hailey McKee, Account Supervisor Trust within the Agency Setting 2020 has been a year of novel changes. Though we’re only halfway through March, we’ve already experienced revolutionary political campaigns, the sudden death of a basketball superstar, the first non-English film to win best picture at the Academy Awards, and the outbreak... More

Embrace the conflict, turn it into chance.

By Sofia Martinez NovoaMarch 17th, 2020

By Yuna Yu, Account Supervisor When the word “conflict” appears, what’s your instinctual thought? Is it people recklessly yelling at each other with twisted voices and faces? If so, then it seems like conflict has been stigmatized a little bit too much.  “Conflict always arises when there are groups of people. always,”... More

Influencer Marketing in 2020

By Sofia Martinez NovoaMarch 10th, 2020

By Stephanie Molano, Account Supervisor  Remember the days when we would watch an ad on TV and call the 1-800 number listed to order whatever item was on the screen? Yeah, I can barely remember those days either.  The advertisement and marketing industries have taken a large turn in the past five... More

Women in Sports Communication

By Sofia Martinez NovoaMarch 3rd, 2020

By Victoria Bortoluzzi, Account Supervisor Girls… tell me how many times you’ve heard, “You only came to the game for the nachos,” and “I bet you can’t name five players on the team”. Is it way too many times to count or even remember? Women talking about sports has always been... More

Necessary Skills in PR

By Sofia Martinez NovoaFebruary 25th, 2020

By Jasmine Chen, Account Supervisor Another graduation season is coming, and the public relations soon-to-be graduates from the College of Communications can’t wait to start their career life in the communications field. If this sounds like you, check out these necessary skills to succeed in PR:  Writing Writing is the first and the... More