PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
How to Stay Connected in the World of Public Relations
By Kelsey Littleton, Account Supervisor During school you learned the importance of networking, and you’ve most likely used those skills to land yourself a job, but now what? Do you stop networking? Have you met everyone you need to know? Of course not! Networking is a lifelong activity that will help... More
How To Stay Informed While Maintaining Your Mental Health
By Emma Silva, Account Supervisor As PR professionals, it is extremely important to stay informed. Knowing what is going on in the world and understanding current industry trends helps us to provide the best possible counsel for our clients. Nowadays there are countless ways to stay informed, from podcasts to push... More
Seven Tips to Create an Ideal Team Culture
By Michael Zhang, Account Supervisor Leading a team can be a nightmare. Many things can go wrong. Team members can ghost meetings, become unproductive, not listen to your advice or turn against each other. After the pandemic hits and everything goes online, leading a team has become even more difficult, especially... More
How Effective is Brand Activism on Social Media?
By Casey Elder, Account Supervisor Brands have been put under the spotlight like no other this year. The way brands react (or don’t react) to social injustices has been watched forever, but this year it was on full display. In the summer, the way brands reacted to the Black Lives Matter movement did not... More
How To Choose The PR Career Path That’s Right For You
By: Hailey McCloskey, Account Supervisor As a public relations student, there is one phrase you hear from at least one family member at Thanksgiving, a friend with no filter, or even a complete stranger when you divulge your major choice: “What do you want to do with your studies/degree?” The answer? Everything. More
The Perfect Pitch: How to Understand the Reporter’s Perspective When Practicing Media Relations
By Lauren Crociati, Account Supervisor Journalists and public relations practitioners are not so different. Both need to get to the truth of the story, whether it be breaking news or emphasizing every high-quality feature of a product. Both understand the importance of storytelling and its place in media. Most importantly, both... More
How to Prioritize Work
By Lisa Qi, Account Supervisor When we ask people or search online for tips on productivity such as how to stay focused, boost motivation, or do time management, there is one simple idea – prioritize your work. Steven Covey once said, “the key is not to prioritize what’s on your schedule, but... More
Thinking like a Journalist in Public Relations
By Ani Vahradyan, Account Supervisor A long-term career in journalism and I nearly missed each other like asteroids. When I was first entering the College of Communications as a graduate student studying public relations, I was surprised to learn how many of my peers were advancing from undergraduate degrees where they studied... More
Presenting Yourself on Social Media for Employers
By Rachel Rubinstein, Account Supervisor Social media has become a tool for public relations practitioners, both professionally and personally. Today, many employers look to social media to learn about candidates for positions. Understanding the value of maintaining a positive social media presence is the first step. How do you know if something... More
“Gathering” During COVID-19: How to (Not) Hold an Event During a Pandemic
By Rebecca Ann Owen, Account Director Recently, conferences, baseball games, weddings, the Boston Marathon, and even the 2020 Olympics have been canceled or postponed due to COVID-19. Some events have been moved online or postponed until the fall, but what is the best course of action for you and your organization?... More